But, there are ways to put your own spin on TikTok trends that will help you make sales, grow business visibility, and strengthen your brand’s presence. You don’t have to do a viral challenge or dance to entertain TikTok users if that’s not on brand for you. 21 TikTok trends to inspire your next viral video Creators can help boost their content by using the Discover page to look up which hashtags are currently trending and adding them to their videos, which can help their videos end up on more users’ feeds. This page will also be somewhat curated based on the content you’ve interacted with on the FYP. Check out TikTok’s Discover pageĪnother way to find out what specific sounds, effects, or hashtags are trending is to head to the Discover page. It won’t take long for you to see which trends are going viral, but you have to work fast! TikTok trends move quickly, and if you want to hop on and create a video yourself, you should always strike while the iron’s hot. The best way to discover what’s trending on TikTok is to spend time on the app and cultivate your own unique FYP. The more you watch a video and whether you engage with it (like, comment, follow, etc.), the more the algorithm learns what you like and what it thinks you’d want to see next. Keep an eye on your For You Page (FYP)Īs you scroll through the For You page (FYP), which is TikTok’s homepage, you’ll see dozens of videos that the algorithm hopes you’ll engage with. Here are a couple ways to hone in on the social media app’s emerging trends. TikTok can be chaotic if you’re not used to it. In short, TikTok trends make up the structure for a lot of popular content on the app. Trends can also help launch careers and grow small businesses, and being early to a trend can lead to millions of video views and raise a creator’s popularity. Trends are great for TikTok creators because they inspire fresh, regular content for an algorithm that rewards consistency. Eras of TikTok can be remembered through popular trending sounds or formats, and trends that are only a year old can feel absolutely ancient given how quickly they go in and out of style. Once a trend kicks off, others will jump on the bandwagon while the content is still fresh. What is a TikTok trend?Ī TikTok trend is an original clip of a sound, dance, hashtag, or video format that goes viral. A better approach is to hone in on the trends that reflect your brand’s goals, ethos, and vibe to capture the attention of your target audience. While it can be tempting to jump on each of TikTok’s many emerging trends, it’s not a sound social media strategy for your brand. The video-clip-sharing platform’s straightforward usability and intelligent algorithm create a revolving cycle of TikTok trends that swiftly go in and out of popularity, no matter how niche or unique your For You page might be. As TikTok’s popularity continues to boom, more and more people are heading to the app to see what’s hot in fashion, music, food, art, and more.
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